A. Bradley Nelson, chief marketing officer, Sotheby’s International Realty, introduces the 2026 Luxury Outlook report.
The latest edition of our report provides insights into trends and developments that affect the global luxury real estate market. Outperforming traditional real estate in 2025, both in sales and increased value,1 we expect luxury real estate to continue that trajectory in 2026.
The report also reveals there are effectively two real estate markets—the luxury market and the general market—which perform differently. That phenomenon is seen not just in real estate but also in banking, finance and even the airline industry, where Delta Air Lines is focusing its growth in the premium sector, as reported by The Wall Street Journal in October 2025.2 The resilience of the luxury real estate market reflects a premium economic foundation that provides greater stability against volatility.
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